FILE · ABOUT

WHAT IS FIVEHEARTS?

A UK house of drawing, records, and a camera. The shop is one surface.

01

How we formed

Three practices in the same country found each other and refused to split the work into a brand deck. Drawing. Records. A camera. The house is called FIVEHEARTS because a hand has five and a deck has a suit, and neither of those sentences is the whole joke.

02

The basic idea

Make things that still work if you find them in a jacket in 2003. Clothes are one output. Music is one output. Pictures are one output. The site is another. None of them is the parent.

03

Clothing line

Additional development, extras and unused products from over the years. Worn like jewellery that could cut you. Not a seasonal lookbook — leftovers that earned a body.

objects

04

First instance of logo + music videos

The wings are the house seal, not a favicon. Rarenugly puts the eye on it. Joedotwhy and Blackwater are in front of it. 2018–2025 and counting.

the tape

05

The goal + the future

Keep going. More objects, more tape, more rooms. The collective stays named: Scumboy / Blackwater on paper and steel, Joedotwhy on the voice, Rarenugly on the lens.

06

The site

You are in the public house. Some addresses are empty on purpose. That is not a menu item.

the people

The creators

Art · paper / steel

Scumboy / Blackwater

Paper and steel. The sigil, the filigree, the thing that looks like a curse and a logo at once.

Music · voice

Joedotwhy

The voice in the tapes. In front of the camera, and in the speakers after everyone left.

Video · the eye

Rarenugly

The eye of the house. Camcorder, night road, being watched, being the watcher.